BRANDMAKER
Cue and Cartridges front.jpg

STARTUP

Brand launch

 

The founders of Cue came to me with a prototype of an amazing product—an at-home molecular health reader. HIV, testosterone, flu, inflammation all detectable. I helped craft the story of the brand which we executed across product design, website, messaging and video. 

  • Worked with CEO and CPO to develop brand ID and brand image and messaging.
  • We wanted to launch a crowdfund that would attract Series A investment. So we developed a video content strategy centered around the 2 minute campaign launch video.
  • Campaign launch led to Series A of $7.5m
  • Company just announced deal with Johnson and Johnson and is quickly closing Series B funding.