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Brand launch


Been working for 4 years as Cue Health's Brand and Media Director. I've helped build the story of the brand which we executed across product design, website, messaging and video.  I continue to write and direct all content for investor and partnership presentations.

  • Worked directly with CEO and CPO to develop brand ID and brand image and messaging.

  • Created a 2 minute brand video for a crowdfund launch that led to Series A of $7.5m

  • Created multiple videos that broke down their complex device and processes so investors and partners could better understand the technology.

  • $25m in funding from BARDA and $45m in Series B.

  • To date have helped raise nearly $100m

Cue Brand Launch 2014 which led to a Series A of $7.5m