Was hired to write and direct a music video for Major Lazer and Showtek's “Believer” which we shot on location in the Middle East. Our goal was to do a thought provoking and socially conscious video that helped raise donations for the nonprofit Save the Children.
- The goal was to create a thought provoking and socially conscious video that helped raise donations for the nonprofit Save the Children.
- Was inspired by the images of Omran Daqneesh, the Syrian boy covered in dust in the back of an ambulance after his house was bombed at night.
- Took the tragedy and transformed it into a moving piece of content that helped inform the world of the young victims of the Syrian conflict. This socially conscious message also fell in line with Major Lazer’s brand of cultural awareness and connectivity.
- Worked with the label and PR to write the messaging for the release.
- To date has 6m views.